Beer has existed for almost so long as wine has but the evolutionary changes of the beer world has caused a shift in the drinking habits of the normal beer drinker. Macro brewed adjunct lagers have dominated the beer industry for fifty years but times are changing for the mass conglomerate beer industry with the mainstream movement of craft beer.
Craft beer is brewed by craft brewers. These microbreweries produce small, independent, and traditional beer. Small describes six million barrels of beer or less. Independent describes 25% or less of the craft brewery is owned or controlled by someone who is not really a brewer themselves. Traditional describes having an all malt flag ship beer or 50% of it’s volume through all malt beers or beers that use adjuncts to boost the flavor of their product rather than for cheaper ingredients.
While the typical adjunct lager, Anusher Bush and Coors comes to mind, is found in almost any bar in the united states, the brand new standard for bars are beer bars. Beer bars specialize in craft beer produced throughout the United States as well as exceptional beer from all around the world. In a great beer bar you’ll find little to no macro brewery beer whatsoever. What beer a beer bar carries however is determined by the distribution of beer from the brewery. Here’s where things get complicated.
Macro brewery beer is distributed across the whole United States. This is the reason so many people still drink light fizzy adjunct lagers or lite beer over craft beer birrifici artigianali. Craft breweries are limited to distribution based on numerous factors. The distribution company that handles where in actuality the beer goes may only allocate a brewery’s beer to a specific quantity of states; either due to the quantity of beer that is produced or how big is the distribution company. Sometimes it’s related to the brewery themselves. A lot of breweries start off as brew pubs. A brew pub is really a place where it’s possible to enjoy food and beer. All of the beer produced by brew pubs are only on draft or obtainable in growlers; making distribution of one’s beer harder ahead by. The primary reason a brewery could have limited distribution is supply and demand.
With so many craft breweries breaking to the beer industry market share, name recognition, and brand loyalty are the main factors to starting up a brewery and keeping it going. If you’re a brand new brewery that has just started up then you intend to maintain as many states as possible. The more individuals who see your beer will try your beer and consequently return to buy more of your beer. With time people will recognize your logo, the beers you produce, and will start to share your beer with people they know. This is the three-step process to making a brewery’s beer stay on the market and gain a following.
There are however repercussions that come from attempting to dominate market share in multiple states and creating a breweries brands. This returns to provide and demand. Many breweries in 2011 are facing the issue of supply and have begun to take out of states over the country. Every one of these breweries started small, broke into a lot of markets, developed their name for making great craft beer, and now the demand for their beer exceeds the amount that can be produced. For all breweries they can’t make enough beer to help keep on the shelves, irrespective of quality. For many more the product quality would drop in order to match the demands and that’s something all craft breweries will never sacrifice.
Dogfish Head (Delaware) announced they will be taking out of four states and two other markets in 2011. Dogfish Head’s the fastest growing brewery in the country this season and you’ll be lucky if you discover any one of their beer on shelves at your neighborhood liquor store. Sam Calagione made the decision to pull from these markets because he was tired of never seeing his product on shelves. Who is able to blame him? Once you can’t make enough product to aid the demand of your distribution company, retail stores, and your loyal drinkers then you definitely have a serious problem. This issue however is preferable to no-one enjoying your beer.
Dogfish Head will be pulling out from the U.K., Canada, Tennessee, Wisconsin, Indiana, and Rhode Island in 2011 indefinitely. Being the fastest growing brewery has caused a demand for Dogfish Head that could not be met. With no plans to expand in the longer term they will continue to make beer for the markets that have bought the absolute most of their product. While this will absolutely upset loyal fans in these states and countries it will however bring joy to those who will continue to get Dogfish and now hopefully even more of it.
Dogfish Head is not the sole brewery taking out of states this year. It appears this is the trend for 2011. Avery Brewing Co. out of Boulder, Colorado announced this week they will be taking out of eight states and seven other markets. Avery broke into as many markets as humanly possibly in order to sell their beer. Now they are ready to get out; which they’ve to in order to continue to provide their beer to loyal drinkers and beer markets. Too many markets aren’t moving their beer while other markets can’t keep it in stock. It only is practical they pull from some in order to replenish others. Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island, and Tennessee won’t see Avery in their state for the foreseeable future. The partial state markets that may lose Avery include Northern California (Bay Area and Sacramento), Eastern Arkansas, Upstate New York (outside of New York City), Central Florida (Orlando), and Wisconsin.
With Colorado being the Mecca of craft beer it’s not unimaginable that more breweries than Avery are taking out of states. Great Divide, Oskar Blues, and Left Hand Brewing are taking out of states this year. Great Divide has removed their beers from six states (Michigan, Rhode Island, Connecticut, Kentucky, New Mexico and Alaska, and Washington, D.C.) They will be reduce their distribution to Minnesota, Illinois, Pennsylvania, New York, and Virginia.
Many craft beer drinkers will be disappointed this season while they discovered a common breweries are leaving their states. The important thing to a great brewery is fresh quality beer. Fresh means beer that is continuously on the shelves. If you aren’t getting new beer releases from your chosen brewery then you’re lacking fresh beer. Quality is the second concern for great beer. The beer the brewer conceives must be exactly the same from conception to delivery. A lot of breweries are up against the issue of creating exactly the same product their fans know and love and checking up on demand for their beer. No brewery really wants to cut corners and produce a beer that isn’t the same as what their fans fell in love with. In order to make sure that doesn’t happen, sometimes you’ve to pull out from certain markets.
It’s definitely upsetting seeing breweries being forced to take out of states but checking up on supply, demand, fresh beer, and quality means some sacrifices are necessary. Many beer drinkers will stop being fans of a common breweries should they can’t procure a common brands. While this really is never advantageous to a brewery it’s better to possess upset fans than bad beer. The demand for craft beer are at an all time high and not to be able to supply enough beer for many markets is really a better problem then lacking their beer sold or creating a lesser quality product in order to meet demands.