Social Media Marketing Tricks for Small Business.

Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners have to understand how these tools strategically serve and support small company first so they best implement social networking strategies to sell products and/or services.

Social Media, in other words, serves users and organizations in marketing in three ways:

1. Communication
Marketing is about building relationships — relationships begin with communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly making use of their current and prospective customers.

Content in the proper execution of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM provider, like and trust factors that influence decision making. Content is no longer just text. Small businesses may use audio or visual content for a “show me” and “tell me” to create communications a bunch more interactive punch.

Social media’s direct communication distinction serves and supports small company as it brings individuals you intend to attract directly for your requirements and makes direct communication possible. Social Media makes communication a discussion so small company owners can share, receive feedback and connect on equal ground making use of their target markets.

2. Collaboration
When small businesses empower their target consumers, they feel powerful. Whenever your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In a time of social networking prosumers, it’s people (not companies) who make, shape, or break purchase patterns.

Small businesses can ignite collaboration for marketing by creating their own communities and/or joining communities. By doing so, they are able to listen and connect to their target customers and build a free forum to bring their market together. Collaboration = Marketing Acceleration.

Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for the small business. Social media works as a marketing tool because folks are more prone to trust peers rather than companies.

The ability of mass collaboration serves and supports small company owners in a distinct way. Tapping/creating valuable collaborative options can bring people together to generally share ideas, exchange information, and help one another — and support relationship growth. Removing the “company/client” disconnect can breakdown elitism and boost marketing mind power.

3. Entertainment
The most crucial reason that social networking works as a marketing tool is easy — because it’s fun. People wish to go where they feel they belong, have a voice, are paid attention to, and enjoy themselves. Small company owners have to be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.

Remember the Will It Blend? campaigns by Blendtec? They were an ideal exemplory case of social networking marketing in brilliant action. Videos were relevant as they showed the item, were entertaining (they blended an iPhone!), and they were viral! People could easily share the fun with friends due to the simple social networking sharing widgets.

You can’t put a dollar amount on free promotion. Just how social networking stores data being an “Interactive Rolodex” also has an activity factor. Sites like Facebook and LinkedIn are becoming the “new databases” because they’re fast, easy, and fun. People are more prone to update their Facebook and LinkedIn information than a sterile address book because it is fun.

Small company owners use social media’s entertainment factor to create their online database of contacts and connections, be visible to prospective customers, and get the phrase out in creative ways like YouTube videos, blog posts, images, podcasts to create people smile and spread the word.

How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social networking marketing serves users for communication, collaboration, and entertainment may be the first step to considering how exactly to strategically implement the large number of social networking marketing tools and choose the ones that work best for the unique organization.

The key thing that small businesses need to consider when working with social networking to simply help sell is that efforts will need to have value. There has to be value to your content, community, and execution to obtain people to engage with you or your organization. Social media doesn’t sell things — people sell things. Doing social networking marketing starts the relationship-building process. Start small and snowball. Social media takes understanding, passion, effort, and commitment to create it work. Give your small company an authentic voice with social networking and commit to providing value and you is going to be off to a good start.

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