Social networking is just a term that’s gained prominence and popularity over the past handful of years. But what exactly is it and how can it be used to benefit your organization? Media are communication instruments. Traditional media such as newspaper, radio and TV formats are one-way communication formats from the publisher to the reader, listener or viewer. Social pertains to society and how it’s organized with people interacting and forming communities. Social networking are social formats of two-way media communication where in fact the publishers, readers, listeners, and viewers are all in a position to contribute to the conversation and form communities of specific mutual interests.
Social Media was enabled by so-called ‘Web 2.0’ technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities buy instagram followers, and an individual or consumer-generated content (media) on the World Wide Web. It encompasses capabilities such as blogs, online chat, social networks, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.
Therefore it follows that ‘Social Media Marketing is the use of social media marketing capabilities for marketing purposes. Nearly – traditional forms of marketing do not directly translate or work in this new environment. In traditional marketing, you’re producing materials and campaigns targeted at your customers and prospects. In social media marketing marketing, you’re engaged in communication with your customers and prospects. You employ social media marketing capabilities in exactly the same ways your customers and prospects do, and you observe the principles set by the city you are communicating with. Those are major differences. Social networking marketing can be very powerful and successful if approached and used correctly. Conversely, you are able to cause yourself lots of pain if it’s approached incorrectly or ignored.
Consider social media marketing marketing as social influence communication via various tools, online communities, social influencers, public relations, customer service, etc. The top 5 tools are Blogs, Facebook, Linked In, Twitter and YouTube. Below are a few of the many ways to use social media marketing marketing for your organization:
Exposure for your business/products/services/solutions – the number one benefit is getting more exposure to more folks in more ways.
Enhance your business/products/services/solutions visibility on the Internet – the second major benefit is increased traffic for your website and other web properties.
Generate more sales leads – the third major benefit is internet search engine ranking improvement which enables more folks to get your organization if they search for products/services/solutions like yours.
Increase customer loyalty by monitoring and participating in conversations about your business/products/services/solutions.
Gain insight from communities of interest for your business/products/services/solutions by participating in discussions and getting first-hand information regarding what buyers want.
Build your brand and authority by making use of your expertise to educate and assist people in your communities of interest.
Although social media marketing marketing direct costs are very affordable, the full time demands are significant and require continuous attention.
When you have any doubts, consider these statistics from several surveys – 73% of active online users read blogs, 57% have joined a cultural network, 83% watch movies, 39% subscribe to an RSS feed, and in accordance with Time magazine, social networking sites are more popular than pornography sites. If you’re not doing social media marketing marketing, you’re not utilizing the full potential of the Internet.