You might think about why seek help updating your present company website? Yes, your present company website looks outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you search for a design firm to offer your firm’s website a facelift, but you’re not completely convinced that the new design will generate new business. Despite your skepticism, various studies show a well-built website will generate better customer traffic and a greater interface will increase conversion – generating new business at an exponential rate. But how? How do something as superficial as your company’s website design impact the success of a company? There are lots of reasons why a properly designed website will attract your ideal customer and prompt dialogue with your firm. These highlight the five key components that the web designer should bear in mind when designing a website:
Possibly the main section of a website is the navigation. The navigation of a website could make SEO or break a niche site, that is particularly so for robust websites with many pages. Website navigation typically features a navigation bar or set of labels that differentiate the pages of the website. Good navigation must be simple to find and comprehend – making for quick and easy travel through the entire entire website. When designing navigation, web designers sometimes get carried away with designs and fancy typefaces. Generally, over-simplified navigation maximizes ease of use for a larger array of customers. A great tip is your firm’s website navigation must be so intuitive even your grandmother can understand it.
If your company has an emblem and that logo is utilized frequently in publications materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colors, brand messaging and imagery useful for print should be carried over into the internet site design. It’s important for your customers to be able to recognize your brand in every forms of communication so they really associate your brand position and promise with your business. Often once the visual communication changes with a brandname, it can cause customers to feel uncomfortable, which could cause them to create a negative association with your company.
Reading Patterns and SEO
Most individuals are comfortable reading a web page the same way they read a guide, from top to bottom, left to right. Web-site designers also take this into consideration when designing for a website. Many designers ensure that you place the main information on the top of left hand column. This will help get the message across more effectively for website visitors who might be current or potential customers. But what lots of people do not know is that placing information in these regions of a website also improves internet search engine optimization (SEO). When you include important company-related keywords into the HTML-based text, search engines such as Google and Bing can crawl your website easily, increasing your internet search engine placement and giving your website and firm more overall visibility.
This content of your website is important for reasons besides the fact it literally communicates your company’s brand position and promise. You can find other extremely important elements which are considered each time a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry) helps the reader to keep in mind the message easier. Also, when there is too much text on a typical page, the page becomes visually cluttered which makes it more hard for a reader to physically see the page, aside from remain interested in reading the page. By streamlining the content, the designer is then able to insert the text into their design, which typically includes a lot of negative space. This empty space lets the reader’s eyes rest so they don’t tire of reading.
Building trust among your customers is very important, but won’t happen if you really get to understand them and what they value. Marketing tactics can become a dialogue with potential customers, which is a great way to discover more about your clientele’s needs. By strengthening dialogue with customers, you can implement what positively resonates with them in your brand-new design. By making your website look more welcoming and trustworthy to visitors, you will dsicover the traffic to your website increase, and a marked improvement in new business leads through website conversion.
The Internet could be a scary place for people who are more accustomed to conducting business face-to-face. It could bring back haunting scenes from the movie “The Matrix”, that will be great for certain industries. Most businesses though are looking for something more welcoming when compared to a confusing labyrinth of letters and numbers. Website design is a superb way to produce a user-friendly environment where people come for helpful tips and best practices. If a website was created and managed properly, customers will continuously come back to your website and conduct business with your company.