Social networking will be here to stay. Being an entrepreneur or business owner if you’re not utilizing it to develop your business you’re missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year based on Statista. The numbers do not lie. Social networking is really a life style throughout the globe.
Being an entrepreneur or business owner if you’re not using social presence on-line to develop your business you’re missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for developing a strategy for social media marketing marketing.
1. Identify your goals.
For each and every company there must be a mission. Your company mission should have a mission statement. For each and every mission there should be a goal. What’s the positive outcome or end goal that you want to achieve? You may want to become internet famous, you may want to get speaking gigs, you may want to advertise a book or training program or you could just want more customers. Whatever it’s you must write down your goals and the logic behind them. Understanding where you want to go and how you’re going to get there can help you devise the best plan and route you should take.
2. Get Brand Clarity.
Get clear on your own brand before you put it out there. Answer these 3 important questions. What can you do? Who can you help? what do you want to be noted for? After you are able to clearly articulate the answers to these questions, you can communicate this on social media marketing or before anyone. You should be able to clearly and succinctly say in one single sentence what you’re exactly about and describe your business model in a way that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. Once you create core messages with strong call to action statements, you’re setting the stage to have people in your target market self qualify and respond with, “me too” or “I want that” or “where can I learn more?” Your goal is to have ideal prospects able to clearly see themselves in your business model. They need to be able to see that your company offers just what they’ve been looking for.
Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or produce a poll, survey, or contest you can get targeted leads using social media marketing advertising and messaging. The main element is crafting messages that your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you must have a reliable relationship. This concept is true on-line as well. You should truly connect, converse and engage with people on social media marketing before they begin trusting you. One of the greatest methods to engage with people is by utilizing groups within social media marketing platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to utilize hashtags. On Twitter you use hashtags and lists to activate with others.
Whatever platform you’re on, make certain to showcase what is exclusive about you. You should be able to clearly articulate your unique sales proposition. When people do not understand what is different about you, they lower your product or services to price.
Another good way to build relationships with people on social media marketing is to check out, comment and share their content Autolikes. On every social media marketing platform, there is a chance to provide feedback by sharing, commenting or clicking a key to such as the message. Once you show up on that person’s social media marketing page, they’re sure to notice you, sooner or later.
5. Create a motion plan and content marketing calendar.
Using social media marketing can be overwhelming. That’s precisely why you will need a social media marketing action plan and a content marketing calendar. How are you going to mix social media marketing in together with your overall marketing strategy? You should realize that marketing is best suited if you have a couple of strategies complimenting each other and working together.
The top reason why you will need to construct a motion plan is really because, your ideal clients are searching for you on-line. For example: You’re a health & wellness life coach focusing on nutrition and teaching people how to lose weight without dieting and have an improved relationship with food. Your prospect is on-line trying to find key term like weight loss, healthy foods, life coach, diet and wellness. Being an entrepreneur because space, you must appear in the search once the prospects go buying solution to their problems.
For each and every industry, you can find people trying to find answers to specific problems. You should create messages for each and every problem that the people in your target market has. Social networking gives you an original possibility to communicate frequently together with your target market on a wide selection of topics.
As you will see, using social media marketing as a way to develop your business requires one to return to the basics and understand marketing 101. After you complete each of the steps above, you may have an improved handle on how best to incorporate social media marketing to develop your business.