Is the IT Solution Provider or Managed Service Provider (MSP) business social?
One efficient way to create a solid following for your MSP on Social Media platforms such as Twitter, Facebook and LinkedIn would be to consistently provide your followers with top quality and relevant content.
Many IT businesses mistakenly believe this content has to be of their own creation. Understandable, but not many IT businesses that I know have the time or resources to dedicate to producing content on a full-time basis.
So what can you do when it comes to content that will attract an audience?
One way to attract a dedicated tribe on-line is to become curator of content – filtering and aggregating good relevant content from your own sources.
This will be a lot easier than you believe buy Twitter followers. Odds are that, like me, you read plenty of interesting articles by others on a day-to-day basis that’ll well be strongly related your intended audience – an audience that includes clients and potential clients.
With this specific in your mind, it’s unlikely that you’ll be in short supply of content to share.
The question now remains – how best to share this pleased with your followers without overwhelming them?
Bad Types of Content Curation
We have all seen examples of businesses where the “Social Media Guru” for that corporate brand has woken up and pumped out a ton of links in a single go. Whilst those links may well be of interest to followers, they tend to get ignored as a result of overwhelming volume of them.
Don’t fall under this trap. Instead, drip feed your content.
Drip feeding social media content
Drip feed your content to your audience through the day allows them to digest it slowly rather than try to gorge in a single go.
Social Media tools such a Tweetdeck and HootSuite have the capability to schedule status updates for Twitter, Facebook and LinkedIn – but when you yourself have plenty of interesting content, when and everything you have scheduled becomes confusing.
This really is where the social media tool Buffer is available in to play.
Using Buffer to drip-feed content
Buffer is really a free app that allows you to make a buffer (the clue is in the name, eh?) buy Facebook page likes as high as 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames can be found in a Premium version – that will then be posted over the length of a trip to pre-defined times of your choosing.
Along with the Buffer web-site, you will find plug-ins for your web-browser to enable one-click buffering of interesting content you discover, and you can also e-mail yourself at a unique Buffer current email address with content you need scheduled – useful if you learn interesting content on the iPad or another mobile device.
Tracking clicks on your own content
Along with integrating with your favourite URL shortening tools – such as bit.ly – Buffer also generates statistics on the links you have shared so that you can see how many individuals clicked through and re-shared those links. Very helpful for analysing the type of content your followers are interested in.
Using Buffer makes sharing useful, relevant pleased with your Social Media audience a whole lot easier and more effectively.
Once you get into the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to create a solid following of folks who are interested in everything you need certainly to share.
Whilst the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to simply help them increase sales, undertake employees and build-up relationships with key industry contacts. You do not have to do it alone anymore – contact Richard and have a talk about your needs and how he is able to help you.