Before diving into the world of social networking marketing, look at this valuable advice: don’t be everywhere! As tempting since it seems to participate every existing social networking site there is, you only won’t have enough time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even though you’ve joined several sites, if none of the work to widen your reach, turn contacts into customers, and boost your sales, your efforts could be in vain.
And because it’s recommended that you join only 2 to 3 social networking sites, you need to be very picky. You’ve to choose the ones that works better to your advantage and offer you everything you need. Facebook, Twitter, and Google+ might be on the top of list of popular social sites but this is simply not a positive guarantee that they may help your organization online. To create the best choice, you need to first understand the different types of social media.
The three kinds of social networking:
· Communication – Under this category, we have blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. Additionally it gives the ability to create about a certain topic while allowing people to offer comments and interact with the content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The third type include wikis and social bookmarking sites. LinkedIn Email Extractor Wikis follow the same concept whilst the encyclopedia, providing a success of information regarding different topics. It allows for creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you realize the basic kinds of media sites, the next thing is to learn which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a certain sector of consumers. LinkedIn, for instance, caters to professionals, and could be your best bet if these are the people you intend to reach out to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
What type of content do you intend to share?
Social sites use different architectural structures, meaning each has its own means of letting users share content. Have you been looking at video marketing? YouTube is the top option. Pinterest and Instagram are great for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the ideal platforms.
How much time and budget have you got?
Time and budget also play a role in your decision. You’d have to examine the sites’features as well as marketing platforms. Though some provide free advertising, others need a fee. Some sites are more time-consuming to manage while others would just take a fraction of your time to use and maintain.
Understanding the various structures of social networking and considering the abovementioned factors can allow you to land the best choices for your social networking marketing needs.